Alloy Digital announced today it has acquired Clevver Media, a deal that propels Alloy Digital’s owned and operated YouTube channels to 8 million subscribers. It also makes Alloy Digital among YouTube’s largest content providers, topping the 12-34 audience segment ranks as well as the entertainment news category.
Terms of the deal were not disclosed, but media reports place its value somewhere in the wide range of between $5 million and $10 million.
Clevver has seven entertainment and celebrity focused YouTube channels. Its co-founders Michael Palmer and Jorge Maldonado will continue to lead operations as part of Alloy Digital, and all staff members will be retained.
Alloy Digital’s CEO Matt Diamond said, “No one does entertainment news better or has been more successful at it, and we are thrilled to have their channels join Alloy Digital’s family.”
Clevver is Alloy Digital’s fourth acquisition during the past year, and more are to come. The previous three are the hugely popular YouTube humor channel Smosh, digital studio Generate and women’s lifestyle publisher B5 Media.
“Clevver represented a logical step in this expansion with its wildly popular entertainment brand,” Diamond said. “In just a few years, our properties are delivering massive audiences equal to or greater than broadcast and cable networks, while also fulfilling the expectations of our partners and advertisers with measurable media value and innovative branding opportunities.”
Alloy Digital – press release
Clevver Media – official site
Alloy Digital – official site
AdAge – Alloy Digital Snaps Up YouTube Power Network Clevver Media
Los Angeles Times – Alloy Digital acquires entertainment news provider Clevver Media
Smosh – official site
Generate – official site
B5 Media – official site