Sunnyvale, Calif. – Yahoo on Wednesday announced three key executive hires, naming Rich Cusick as vice president of entertainment and women’s lifestyles, John Buchanan as head of its consumer marketing team and Scott Bushman as head of the U.S. Hispanic market for the company’s media network.

Cusick most recently served as the interim general manager at, a division of; Buchanan was the vice president of worldwide marketing at Electronic Arts (EA); and Bushman – a Yahoo employee from 2004-2008 – was the senior vice president of digital at Wasserman Media Group.

In addition, the Sunnyvale-based company said that Ken Fuchs will move into an expanded global role overseeing Yahoo’s Sports and Games media businesses including global oversight for product development.

This article was also published in Bay Area Tech Wire.

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Yahoo – press release

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