Lady Gaga’s own news and social network has gone live to the public, greeting fans with a cheery, “Welcome home, Little Monsters!”
The site is the work of Backplane, a startup funded in part by Troy Carter, Lady Gaga’s manager, and by Lady Gaga herself, who reportedly is very involved in the project. With more than 10 million followers on Twitter and nearly 53 million Facebook fans, she understands the nature of artist/fan relationships in the digital age.
LittleMonsters.com lets members post photos, artwork and other personal expressions, not necessarily related to the artist, as a way of sharing “your passion and creativity in a community full of art, acceptance, monsters and Gaga,” the site explains. Members also can comment on each other’s curated collections, send messages, and follow fellow fans to stay even more connected.
Other investors who collectively raised $6.3 million for Backplane include Sequoia Capital, Greylock Discovery Fund, Advance/Newhouse Investment Partnership, Battery Ventures, Formation 8, Google Ventures, TomorrowVentures, Founders Fund Angel, Menlo Ventures, SV Angel, i/o Ventures and several individuals.
Little Monsters – http://littlemonsters.com
Backplane – http://thebackplane.com
Film Industry Network – A look at Lady Gaga’s Little Monsters social network