Portland, Maine – CashStar, a Portland-based provider of digital gifting and incentives services for retailers, announced it has raised $5 million in a round of venture capital, which was led by Intel Capital.

Other investors in the deal include Passport Ventures and FTV Capital.

CashStar allows retail brands to integrate digital gifting strategies to increase sales and customer loyalty. It combines a B2C and B2B digital gifting and incentives platform with marketing campaign management.

The company says more than 250 brands are partnering with it to drive incremental sales, increase retention and boost profitability, including Best Buy, CVS/pharmacy, Gap, Pottery Barn, QVC and The Home Depot.

This article was also published in New England Tech Wire.

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CashStar –

CashStar – press release