Cambridge, Mass. – Bluefin Labs, a social TV analytics company based in Cambridge, on Wednesday that advertising industry veteran JP Maheu will join the company as CEO.

Maheu previously served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he rose to the position of CEO for the last two years of his tenure.

Prior to joining Bluefin Labs, he was CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide.

Bluefin Labs co-founder Deb Roy, will remain as chairman and actively involved with the company.

Related links:

Bluefin Labs –

Bluefin Labs blog – Announcing JP Maheu as the new CEO of Bluefin Labs