Music Business Worldwide reports: “As the world of NFTs becomes more unpredictable – a virtual outlet for ballet dancers and Budweiser alike – a new player has entered the game; pop culture phenomenon, Baby Shark. SmartStudy, the entertainment company behind Korean children’s brand Pinkfong, and creator of Baby Shark, has teamed up with its global music partner Sony Music Entertainment/Relentless Records to launch the first Baby Shark NFT collection.”

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