Digiday reports: “Gamers will be able to experience the next Coca-Cola flavor inside Fortnite before it hits real-world store shelves. The beverage brand’s use of a custom-built Fortnite island to launch the limited-edition gaming-inspired flavor Zero Sugar Byte today is further proof of Fortnite’s maturation as an advertising platform – and show’s Coca-Cola’s belief in Epic Games’ plans to build the metaverse.”
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advertising Why Coca-Cola’s In-Game Flavor Announcement Validates Fortnite as Both an Advertising and...
