The Verge reports: “TikTok’s meteoric rise came through its focus on bite-size videos, delivered with eerie specificity and the ability to scroll endlessly. But now, as competitors get serious about giving TikTok a run for its money, the company appears to be increasingly focused on its livestreaming program — and particularly, how it can be used to sell things. The question of whether livestream shopping will catch on outside of Asia has lingered for a while. And so far, TikTok’s experiments in other markets have been mixed, according to reports: first, the Financial Times reported that TikTok was axing plans to expand live shopping in Europe and the US after disappointing results in the UK.”

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