Coca-Cola Uncaps ‘Christmas Always Finds Its Way’, Branded Storytelling Initiative With Imagine & Amazon

Deadline reports: “Coca-Cola, Imagine Entertainment and Amazon have partnered in Christmas Always Finds Its Way, a trilogy of short films that will launch today on Amazon Prime and promoted heavily through the holiday season. The anthology was created in partnership with the production company Prettybird, which tasked its stable of directors to shoot films in their home countries, about the common theme of real and magical connection in the holiday season. Brazilian helmer Vellas shot Alma, a fable about a town set in Mexico that is famous for its year-round production of Christmas decorations, but whose workers lose the Xmas spirit until it is reignited by an unlikely source.”

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