Variety reports: “One of the biggest media-industry battles in recent months has been the one for control of how TV audiences are counted. Some TV networks are escalating the fight. Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery have launched a joint industry committee they intend to use to vet and certify a dizzying array of audience-measurement technologies that have come to market in recent months.”
