Music Business Worldwide reports: “Warner Music Group has launched Rhythm City, which it describes as “a first-of-its-kind music-themed social roleplay experience” on kids gaming platform, Roblox. Developed in partnership with Gamefam, a gaming and content company that works metaverse platforms, WMG says that Rhythm City will introduce users to artists and music through social roleplay and provide them access to a collection of digital items sold exclusively on Roblox.”

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