Social Media Today reports: “TikTok is looking to help marketers continue to track engagement data, despite the gradual shift away from cookie tracking, via a new partnership with Dentsu, which will provide alternative web tracking via Dentsu’s ‘Digital X’ process. The new process will enable advertisers to track user data via the TikTok Events API, which will be integrated into X-Stack.”
TikTok Partners With Dentsu On New Campaign Performance Tracking Solution
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