The Verge reports: “For years, Snapchat has allowed you to try on new lipstick shades, hats, and outfits from major retailers. But starting today, you’ll be able to apply these Snapchat-powered capabilities in other apps. Snap just announced a new business unit, AR Enterprise Services (ARES), that’ll equip retailers with tools so you can try on clothes, jewelry, and more from various brands — all from the comfort of your home.”

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