Variety reports: “YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs — you know, just like the commercials that have run on broadcast and cable networks for decades.”
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advertising YouTube 2023 Upfront: Platform To Launch Unskippable 30-Second Ads On TVs, Roger...
