Media Play News reports: “Roku July 11 announced a partnership with Shopify to enable streamers the ability to purchase products from participating merchants directly from their connected TV. Upon seeing an ad for a merchant, viewers can press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with Roku Pay, Roku’s payments platform, and return to their streaming video once they have completed the purchase. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.”
