Variety reports: “Selling commercials for the Super Bowl, once one of the least complicated processes in modern media is growing infinitely more complex. In 2024, Paramount Global will air Super Bowl LVIII on CBS and, in a first, on a separate kids-focused broadcast on Nickelodeon. In doing so, the company has created a few new wrinkles that TV networks in charge of televising the game typically don’t have to face.”
