Next TV reports: “Forty percent of TV viewers said that their TV default was a subscription video on-demand (SVOD) service such as Netflix . And even though live TV continues to be the most common default source for viewers, SVOD usage seems set to overtake it– according to data from the Hub Entertainment Research’d annual Decoding the Default survey.”
‘Live TV’ Remains The Default Viewing Choice Of Most U.S. Consumers… But Netflix Is Closing Fast
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