Variety reports: “Spending by subscription video-on-demand (SVOD) platforms is set to hit €10 billion ($10.7 billion) in Europe‘s major TV markets by the end of 2024, according to an Ampere Analysis forecast. This surpasses the investment by the region’s public and commercial broadcasters, who are grappling with fierce competition from well-funded streamers, tightened content budgets and declining viewer engagement.”

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