Variety reports: “Smart phone usage is key to music listeners in parts of East Asia, but only a minority of users are committed subscribers to streaming services. That apparent contradiction may explain the rise of mini-subscriptions in the region. “Some 81% of music listeners in Malaysia use smartphones as their go-to music listening devices in a typical month, yet only 31% of music streamers in Malaysia pay for a streaming subscription,” says new report from consultancy firm Luminate.”
Asia Music Streaming Thrives On Mobile, Mini-Subscriptions, Says Study
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