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GamesBeat reports: “Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 U.S. adults for mobile game marketers to uncover insights into how mobile game brands can land on the nice list during the holidays. The goal is to enable marketers to be proactive and more precise with their holiday ads.”

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