Media Play News reports: “Peacock streaming’s increased involvement in live events continues to pay dividends for NBCUniversal. The streamer’s live access to the Macy’s Thanksgiving Day Parade in New York City helped the 98-year-old event draw its biggest-ever televised audience of 31.3 million viewers across Peacock and NBC — up 10% from last year’s record 28.5 million viewers, according to data from Nielsen and Adobe Analytics.”
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Featured Top Slider Peacock Streaming Helps Drive Record Macy’s Thanksgiving Day Parade, Football Viewership
