San Francisco
– Social games publisher Zynga has signed a deal with convenience store chain
7-Eleven, to distribute Slurpee and Big Gulp drink cups featuring
"FarmVille," "Mafia Wars" and "YoVille" branding.
The six-week campaign — Zynga’s first retail tie-in — will also offer
7-Eleven customers exclusive virtual items within Zynga games.
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