Pasadena, Calif. – TweetUp, the Idealab-backed operator of a
search and advertising platform for Twitter, announced on Tuesday that it has
acquired Android Twitter app creator Twidroid, and news aggregation service
Popurls.
Financial terms of the transactions were not disclosed.
Pasadena,
Calif.-based TweetUp said that it will rename Twidroid as Twidroyd, to avoid
confusion with products from Lucas Films, trademark owner of the term
"droid."
The company added that Twidroyd will now come standard on
"millions" of upcoming Android phones from five manufacturers.
As
part of the transaction, TweetUp also acquired Popurls, which aggregates the
most popular items from news and social media sites.
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