Buoyed by success, Grey Goose Entertainment has renewed its Rising Icons series, again working with @radical.media. This time, however, distribution is focused on the brand’s Facebook fan page and featured on across Vevo’s online, mobile and syndication sites. It also will leverage this fall’s 25-city Grey Goose Entertainment Presents Rising Icons Concert Tour.
Among the artists in this third series are Future, Big Sean, Marsha Ambrosius, Ellie Goulding, Miguel, Jake Troth and Band of Skulls. Each will be showcased in three installments intended to give a sense of what their lives are like, by incorporating personal commentary along with footage from recording sessions, industry events, live performances and other candid moments.
Rising Icons is created and executive produced by Chauncey Hamlett and Shane M. Graber for Grey Goose Entertainment and co-executive produced by Jon Kamen, Robert Friedman, Justin Wilkes and Sidney Beaumont of @radical.media. Jon Doran is the director and series producer.
“The Rising Icons series distinguishes itself in its ability to offer exclusive access to extraordinary musical artists as they rise to greatness,” said Robert Friedman, president of media and entertainment for @radical.media. “Catapulting off the success of the series’ last two seasons, we are thrilled to have the opportunity to capture for Grey Goose those rarely filmed moments in the lives of this year’s medley of rising young stars.”
Previous Rising Icons artists include this year’s Grammy nominee for Best New Artist, J. Cole, and Grammy nominee for Best Rap/Sung Collaboration and Best Rap Song, Kid Cudi.
“It’s an honor and a thrill to support these artists and their craft while providing a platform that contributes to the arts and entertainment in a new and meaningful way,” said Chauncey Hamlett, senior brand manager for Grey Goose Entertainment.
Grey Goose Entertainment, Grey Goose Vodka’s brand extension, is also responsible for the Sundance Channel original series Iconoclasts and The Artists Den music curation hub.
Related links:
http://www.vevo.com/show/grey-goose-rising-icons
http://www.facebook.com/GreyGoose
http://www.sundancechannel.com/iconoclasts
http://www.theartistsden.com/2012
