marketing

Home marketing

Radio Giant Entercom Rebrands As Audacy Amid Streaming Push

The Hollywood Reporter reports: "Entercom Communications, the country's second largest radio company, wants to make sure consumers and Wall Street know that it's more...

Streaming Wars Send TV News Outlets Searching for New Screens

Variety reports: "TV streaming wars have erupted in Hollywood and are wreaking havoc on Madison Avenue. They are even making a splash in places...

Hollywood Stocks End Rollercoaster of a First Quarter With Gains

The Hollywood Reporter reports: "Hopes for a business bounce back amid the pandemic — boosted by the vaccine rollout — and increased confidence in...

Having Sold Music Rights To 125 People via NFTs, This Blockchain...

Music Business Worldwide reports: "Last month, Ditto Music‘s blockchain-powered Bluebox platform pulled off a pioneering feat: what the company describes as “the first ever...

Facebook confirms ‘test’ of Venmo-like QR codes for person-to-person payments in...

TechCrunch reports: "Facebook confirms it’s testing a new QR code feature and payment links for use with Facebook Pay to make it easier for...

The Ringer, Gimlet Media Ratify First Collective Bargaining Agreements With Spotify

The Hollywood Reporter reports: "The Ringer and Gimlet Media unions have both ratified collective bargaining agreements with owner Spotify, the Writers Guild of America...

Dentsu develops tool to address audience-based TV advertising’s patchwork problem

Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...

The secret to publishing games overseas: Be more local than locals

Gamesindustry.biz reports: "For game developers and publishers, the current global games market is full of opportunities, with huge strides still to be made." Read more  

Fast-Growing Meditation, Sleep App Calm Hires Netflix, TikTok Execs To Oversee...

Deadline reports: "Calm, the Los Angeles based mental-health focused company and eponymous app, has hired Netflix’s Monica Austin and TikTok’s Greg Justice as VPs...

Can “One Hulu” ad campaign boost service’s default service status?

nScreenMedia reports: "Disney is trying to convince streamers that Hulu should be their default service with a new ad campaign, “One Hulu.” But to...