marketing

Home marketing

Hulu CEO Says “Vast Majority” of Users Stick With Ad Option

The Hollywood Reporter reports "Hulu expects to grow its advertising and subscription revenue at roughly the same rate over the near-term despite having launched an ad-free option, CEO Mike Hopkins said Friday at the Paley International Council Summit in New York where he also explained the online video company's original content strategy."

Facebook, YouTube, Twitter, MySpace and the Story of Jay Park (AKA...

Los Angeles - If you pay any attention to Asian Entertainment news, you can't miss  the story on Asian pop star Jay Park (AKA...

Music Videos Dominate YouTube Viewership

Out of the millions of videos streamed on YouTube’s site every day, music videos are by far the most popular. According to ComScore, which will...

Nook Tablet Comes with Netflix, Hulu Plus and Pandora

Netflix Inc. will be pre-installed on the new Nook Tablet announced Monday by Barnes & Noble Inc., making it simple for Netflix subscribers to watch movies and TV shows on their device. As part of the deal, Barnes & Noble will promote the Netflix application in its stores and through various other marketing activities.

5 Questions With: Andrew Hampp of MAC Presents

There is a lot of music out there. More specifically, there is a lot of great music out there and people are constantly searching for...

YouTube Has a New Look, and For the First Time, a...

The Verge reports: "Today the brand is getting its biggest aesthetic makeover ever. The YouTube logo is being refreshed, shifting the emphasis away from...

Fullscreen & Wattpad Partner on ‘FANtasies’ Scripted Anthology Series

Deadline Hollywood reports: "Fullscreen and Wattpad are partnering on FANtasies, a 10-episode scripted anthology series produced by New Form, set to premiere June 22...

Guest post: Changes in Facebook's news feed mean changes for reach...

Guest post: Facebook’s news feeds now favor posts that get the most engagement. Metia’s Corey Christiansen analyzed the effect this change has on messaging reach, and suggests what marketers can do about it.

Sofia Vergara Co-Founded Raze, Launches Mobile Video Platform

The Hollywood Reporter reports: "A new mobile video service from Modern Family star Sofia Vergara is looking to attract young Latino audiences through a slate...

Virgin Mobile and Whooznxt Book Show Using SocMed

Whooznxt has expanded the opportunities it offers member bands, thanks to a partnership with Virgin Mobile USA. Big Bang Presented by Whooznxt is an original weekly series hosted on Virgin Mobile's Facebook lifestyle portal, Virgin Mobile Live, that showcases a chosen band with exclusive content. The bands will also be featured on Virgin Mobile Live 2.0, Virgin Mobile's streaming music station available on all Android devices.