Roblox has signed up to make Stardoll Media its exclusive global commercial advertising representative, bringing millions of boys and girls toegther – at least as far as marketers are concerned.
Netflix Inc. will be pre-installed on the new Nook Tablet announced Monday by Barnes & Noble Inc., making it simple for Netflix subscribers to watch movies and TV shows on their device. As part of the deal, Barnes & Noble will promote the Netflix application in its stores and through various other marketing activities.
Capital One has integrated itself into three of Zynga’s most popular games, using recognizable elements from its TV commercials to deliver unique freebies and rewards that enhance the game for anyone who engages with them. One of the more innovative features is in "CityVille," where players can place a Capital One branded bank in their personal metropolis. Both companies said this opportunity was the first brand integration of its kind.
Zimbio Inc. has raised $8.9 million for its popular entertainment website Zimbio.com and beauty do’s and don’ts site StyleBistro.com, led by Menlo Ventures.
Whooznxt has expanded the opportunities it offers member bands, thanks to a partnership with Virgin Mobile USA. Big Bang Presented by Whooznxt is an original weekly series hosted on Virgin Mobile's Facebook lifestyle portal, Virgin Mobile Live, that showcases a chosen band with exclusive content. The bands will also be featured on Virgin Mobile Live 2.0, Virgin Mobile's streaming music station available on all Android devices.
The NBA held its Social Media Awards, a first for any professional sports league, honoring players and teams who have made the most impact on Facebook, Twitter and other social networks.
New York - Social games publisher Zynga ("Farmville," "Mafia Wars") on Tuesday announced a partnership with American Express, which will allow customers to use their membership rewards...