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Global Ad Market Recovering Faster Than Expected From COVID-19, Says Analysts
The Hollywood Reporter reports: "Global advertising expenditure is set to fall in 2020 as the media industry confronts the coronavirus pandemic, but the overall...
CBS Sells Out Super Bowl Ad Time Despite Big Brand Defections
Variety reports: "Even in tough times, advertisers still want a Super Bowl. CBS is “virtually sold out” of all its commercial inventory for Super...
‘Close to real-time moderation as we can’: Inside Walmart’s growing TikTok...
Digiday reports: "Nearly all companies and industries value TikTok as a necessary channel for sales and engagement now, and one of its first adopters,...
YouTube Adds New Controls For Parents Monitoring Tween And Teen Viewing
Deadline reports: "YouTube, which has faced fierce criticism for allowing inappropriate content into its dedicated kids area, is adding new controls designed to help...
App Annie: Mobile games could grow 20% to $120 billion in...
VentureBeat reports: "Mobile game spending could grow 20% to $120 billion in 2021, according to a report by mobile data and analytics provider App...
FuboTV Subscribers Up 73% in 2020, Net Loss Balloons to $570.5...
Variety reports: "FuboTV grew its internet pay-TV subscriber rolls at a rapid clip last year — and sustained heavy losses to get there."
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Nielsen Launches New Tool to Measure Diversity on TV
The Hollywood Reporter reports: "Gracenote Inclusion Analytics will provide content creators, distributors and advertisers with proprietary metrics, including an identity group’s share of screentime...
Devolver Digital reportedly preparing IPO at £1bn valuation
Gamesindustry.biz reports: "Devolver Digital is reportedly preparing to go public on the London Stock Exchange, with a valuation that could reach £1 billion."
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Peacock Swipes Right On Ad Deal With Tinder’s Match Group
The Hollywood Reporter reports: "One of the benefits of dating around? A free subscription to Peacock, thanks to an advertising deal between dating app...
HauteLook Launches Fashion Sample Sales on Facebook
Los Angeles - Fashion sample sale site HauteLook has
launched its service on Facebook, partnering with a number of brands so that HauteLook
members who are...
