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Why esports companies are leveraging Snapchat to reach mobile gamers
Digiday reports: "Like other popular social media platforms, Snapchat has boomed during the COVID-19 pandemic. With mobile gaming and esports on the rise, esports...
Global Mobile Games Market Generates $7.7bn in August
Gamesindustry.biz reports: "Market analyst firm Sensor Tower reports that for the month of August the global mobile game market generated $7.7 billion in player...
Video Games Are an Important Music Discovery Tool for Gen Z,...
Billboard reports: "Twenty-eight percent of Gen Z music listeners use video games to discover new music, making it just as popular as television among...
Verizon Extends NFL Tech and Marketing Partnership With 10-Year Deal, Telco...
Variety reports: "Verizon and the NFL extended their longstanding relationship with a 10-year marketing and tech deal — but the telco is no longer...
In Asia and beyond, mobile gaming is on the rise —...
Digiday reports: "Though the mobile gaming market is dominated by casual players, competitive mobile gaming is slowly growing into a significant facet of the...
Mobile Giant Jam City Acquires Game Studio Ludia for $165 Million
The Hollywood Reporter reports: "Mobile games company Jam City revealed on Wednesday that it has acquired Canadian game development studio Ludia for $165 million....
Odeeo Raises $1m for “Non-disruptive” Ads for Mobile Games
Gamesindustry.biz reports: "The company's audio ads aim to avoid disrupting gameplay. Audio ads platform Odeeo has raised $1 million to further develop its offering."
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Pixalate Tunes into $18.1M For Fraud Prevention in Television, Mobile Advertising
TechCrunch reports: "Pixalate raised $18.1 million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile...
Nifty Games raises $38m in Series B funding round
Gamesindustry.biz reports: "NFL Clash developer Nifty Games announced today that it has raised $38 million in a Series B funding round. The studio said...
Flip bags $28M to turn beauty, wellness social commerce on its...
TechCrunch reports: "Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for...
