research
Home research
Snapchat Shares New Insights into Evolving Video Viewing Behaviors
Social Media Today reports: "As any parent of younger kids will tell you, kids just don't watch traditional TV anymore. These days, younger viewers...
Paramount Plus Leads Quarterly Gain Of 6M Streaming Subscribers As ViacomCBS...
Deadline reports: "ViacomCBS exceeded Wall Street earnings expectations in the first quarter, paced by the addition of 6 million global streaming subscribers."
Read more
Hollywood Studios Don’t Have Enough Scale to Survive the Upcoming Streaming...
Variety reports: "In a dystopian view of the coming media wars, financial analyst and investor Richard Greenfield says Hollywood studios don’t have the heft...
Gen Z Ranks Watching TV, Movies as Fifth Among Top 5...
Variety reports: "Kids these days: They’re just not programmed to watch TV like their elders. Generation Z displays strikingly different entertainment preferences than older...
Networks Demand Audit of Nielsen Ratings During Pandemic
The Hollywood Reporter reports: "A group representing broadcasters contends the ratings service has undercounted viewers in the past year."
Read more
Dentsu develops tool to address audience-based TV advertising’s patchwork problem
Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...
Consumers spend $32b on apps in Q1 2021 – App Annie
Gamesindustry.biz reports: "App Annie revealed this week that in the first quarter of 2021, consumers have spent $32 billion on in-app purchases on both...
Nielsen to close down SuperData
Gamesindustry.biz reports: "Data analytics company Nielsen is to shut down games market research division SuperData."
Read more
Stadium Ad Tech at Heart of Bruin Sports Capital’s $100 Million...
Variety reports: "For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on...
Antenna Up: How Subscription Data Decodes Streamers’ Success
The Hollywood Reporter reports: "The fledgling analytics company has Hollywood's ear, and ire, with an innovative approach to tracking streaming trends — like how...
