Andy Swanson is a veteran of 17 years in the gaming industry and the VP of eSports and events at Twitch. Andy got his start in 1998 at Future US where he eventually became publisher of PC Gamer, OXM and PSM. He moved onto Ubisoft and GameFly before landing at Twitch in 2013. As an early team member to Twitch, Andy was brought on to plan, evangelize and execute the strategy around brand sponsorships and integrations within Twitch’s eSports ecosystem. Digital Media Wire had the chance to ask Andy about Twitch, his inspiration, eSports and gaming culture in the interview below.
Google has been making significant changes to how it handles search, but according to a recent survey, it’s not receiving much support for the outcome.
Capital One has integrated itself into three of Zynga’s most popular games, using recognizable elements from its TV commercials to deliver unique freebies and rewards that enhance the game for anyone who engages with them. One of the more innovative features is in "CityVille," where players can place a Capital One branded bank in their personal metropolis. Both companies said this opportunity was the first brand integration of its kind.
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The NBA held its Social Media Awards, a first for any professional sports league, honoring players and teams who have made the most impact on Facebook, Twitter and other social networks.