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Binge On! Roku Now Lets You Order Food From Your TV...
Variety reports: "Roku users can now binge on food ordered through its devices — while binge-watching the latest streaming TV shows. Roku and food-delivery...
Virtual Product Placement Ads Are Coming To Amazon Prime Video And...
TechCrunch reports: "Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production...
‘The Last Of Us’ Becomes Sky’s Most-Watched U.S Finale Of All...
Deadline reports: "The Last of Us has become Sky’s biggest finale audience for a U.S. debut series of all time. According to the pay-TV...
More Than 100k YouTube Channels Are Now Linked To Online Shops
Music Ally reports: "Like other video and social platforms, YouTube is *very* interested in shopping at the moment. The company’s latest blog post includes...
Meta Collaborates With iHeartRadio For J Balvin Futurum: A VR Concert...
Metaverse Post reports: "Meta is collaborating with iHeartRadio to present J Balvin’s Futurum: A VR Concert Experience. The immersive 45-minute experience premiers on Friday,...
NBCUniversal Inks Deal With Meta To Bring Peacock, ‘The Office’ And...
Variety reports: "Ready to mingle with the Dunder Mifflin gang in virtual reality? Meta, looking to spark broader interest in VR, announced a partnership...
Warner Music Group Makes Investment In Virtual Fashion Platform DRESSX
Music Business Worldwide reports: "Warner Music Group has announced a “first-of-its-kind partnership” with DRESSX, a digital fashion retailer, allowing its artists to design their...
YouTube 2023 Upfront: Platform To Launch Unskippable 30-Second Ads On TVs,...
Variety reports: "YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront...
Mario Is Moving Away From Mobile Games, Reveals Nintendo’s Shigeru Miyamoto
Variety reports: "As Nintendo takes its shot at the box office with “The Super Mario Bros. Movie,” the first animated film featuring the iconic...
Walmart Enters The Metaverse With Roblox Experiences Aimed At Younger Shoppers
CNBC reports: "Walmart is entering the metaverse with two experiences premiering Monday on online gaming platform Roblox. The retail giant’s first foray into the...