Palo Alto,
Calif. – Auditude, a provider of
video ad management and monetization services, announced on Tuesday that it
will provide its services to Dailymotion, the France-based video site that
counts 66 million monthly visitors. The deal, Auditude’s first international
contract, will see the company handle video ads for the site’s catalog of more
than 12 million videos.
Related Links:
http://www.dailymotion.com
San Francisco
– NBC Universal has tapped publishers Bigpoint and Unity to create a massively
multiplayer online game based on its "Battlestar Galactica" series on
the Syfy network. Developed at Norway-based Artplant, "Battlestar
Galactica Online" will allow gamers to play as humans or cylons when it launches
exclusively on Syfy.com for a 30-day period in the fall.
Related Links:
http://snipurl.com/uqj4r
Austin, Texas – Portalarium, the game studio
launched by veteran designer Richard Garriott, on Tuesday announced the release
of its Portalarium Player, which it says lets games developed on a wide variety
of game engines and technologies — not just Adobe Flash — run inside of the
major social networks. The platform is currently Windows-based, with a Mac
version in development.
Related Links:
http://snipurl.com/uqj09
Amsterdam
– File-sharing service operator LimeWire announced on Tuesday that it has added
anti-virus protection from security firm AVG to its premium LimeWire Pro
service. The partnership will see all files on LimeWire Pro scanned through AVG
before the application will allow them to play or execute on a user’s computer.
LimeWire Pro users will also see a "Protected by AVG" stamp on files
that have been scanned.
Related Links:
http://snipurl.com/uqix2
Boston
– Apple (NASD: AAPL) iPhone owners are most active in using applications at 9 p.m. on weeknights,
with nights and weekends serving as peak times of activity, according to a
report from mobile analytics firm Localytics, VentureBeat reported.
Boston-based Localytics uses data from the applications whose developers have
incorporated its tracking tools.
Tuesday evening was found to be the most
active time for iPhone application use, with Localytics noting that this could
indicate that users are on them while watching TV.
"It seems people are
reaching for their iPhone rather than their laptop," Localytics’ Brian
Suthoff told VentureBeat.
The firm said its findings indicate that use of the
iPhone is "still more personal than professional," but added that
iPhone app usage patters may bode well for Apple’s forthcoming iPad.
"Heavy
weeknight and weekend app usage on the iPhone suggests that consumers are
already reaching for devices that are smaller and more convenient than their
desktops and laptops to entertain themselves, plan a trip, check sports scores
and listen to music," Localytics said in its report.
"If the iPad can
build on these usage patterns and help bring more applications to even more
people, then Apple might create yet another blockbuster category."
Related Links:
http://venturebeat.com/2010/03/09/iphone-localytics
http://snipurl.com/uqh87
(Localytics)
Palo Alto,
Calif. – Facebook plans to enter
the location-based service sector next month, when it will launch a feature
that lets users chime in with their current location, The New York Times
reported, citing people briefed on the project.
Also offered as evidence was a
change to Facebook’s privacy policy in November that addressed sharing of
locations.
Sources told The Times that Facebook has been working on a
location-based tool for "close to a year, but decided to wait until the
product was completely ready for mainstream adoption before announcing
it."
The proposed service is believed to include a set of APIs that will
let developers offer their own location-based services to Facebook users.
The
company has been "trying to figure out how to add location data to its
service without raising potential privacy concerns or negative feedback from
its users," The Times reported.
Related Links:
http://snipurl.com/uqhdh
(N.Y. Times)
Reston, Va.
– Online video viewing in the U.S.
was down 2.5% in January, to 32.4 billion views, according to a report from
Internet audience measurement firm comScore. The number of unique viewers also
fell to 173.4 million, from 177.9 million in December.
Google-owned (NASD: GOOG) sites,
including YouTube, accounted for 12.8 billion views and 39.5% of the market.
The
figures show that YouTube’s traffic in January averaged out to 93.9 videos per
viewer.
The Hulu video portal came in second, with 903 million views, although
this figure was down 11% from the more than 1 billion views Hulu counted in
December.
The rest of the pack included sites owned by Microsoft (NASD: MSFT) (491 million
video views); Yahoo (NASD: YHOO) (435 million); Viacom (NYSE: VIA) (361 million); and Fox (NYSE: NWS) (293 million).
Vevo, the music video portal joint venture that launched on Dec. 9, counted 226
million views and 32.4 million unique viewers in January, taking ninth place in
comScore’s rankings.
Poll: Where Do You Go To Get Your Online Video Entertainment Fix?
Related Links:
http://snipurl.com/uqgi7
http://snipurl.com/uqgip
(TechCrunch)
New York
– The National Football League (NFL) announced on Tuesday that it has signed a
new four-year agreement with Verizon Wireless (NYSE: VZ) to handle its mobile services,
replacing former partner Sprint (NYSE: S), which had held the contract for the past five
years. The Wall Street Journal pegged the value of the deal at $720 million.
The NFL Mobile service on Verizon will include the NFL Network’s RedZone
Channel, which for the first time allow fans to view live look-ins of every key
play and touchdown from Sunday afternoon games.
It will also offer on-demand video
of highlights; live audio broadcasts of games; access to fantasy football data;
and customizable NFL alerts.
While the league had previously been guarded about
expanding access to its Sunday broadcast television ratings cash cow, the NFL
believes the live mobile video won’t affect its audience.
"We’ve been
adding this stuff every year for the last three years, and ratings just keep
going up," Brian Rolapp, the NFL’s vice president for media strategy, told
The Journal.
Related Links:
http://snipurl.com/uqfpz
http://snipurl.com/uqfpm
(WSJ)
