– Apple (NASD: AAPL) iPhone owners are most active in using applications at 9 p.m. on weeknights,
with nights and weekends serving as peak times of activity, according to a
report from mobile analytics firm Localytics, VentureBeat reported.
Boston-based Localytics uses data from the applications whose developers have
incorporated its tracking tools.
Tuesday evening was found to be the most
active time for iPhone application use, with Localytics noting that this could
indicate that users are on them while watching TV.
"It seems people are
reaching for their iPhone rather than their laptop," Localytics’ Brian
Suthoff told VentureBeat.
The firm said its findings indicate that use of the
iPhone is "still more personal than professional," but added that
iPhone app usage patters may bode well for Apple’s forthcoming iPad.
weeknight and weekend app usage on the iPhone suggests that consumers are
already reaching for devices that are smaller and more convenient than their
desktops and laptops to entertain themselves, plan a trip, check sports scores
and listen to music," Localytics said in its report.
"If the iPad can
build on these usage patterns and help bring more applications to even more
people, then Apple might create yet another blockbuster category."