– The National Football League (NFL) announced on Tuesday that it has signed a
new four-year agreement with Verizon Wireless (NYSE: VZ) to handle its mobile services,
replacing former partner Sprint (NYSE: S), which had held the contract for the past five
years. The Wall Street Journal pegged the value of the deal at $720 million.
The NFL Mobile service on Verizon will include the NFL Network’s RedZone
Channel, which for the first time allow fans to view live look-ins of every key
play and touchdown from Sunday afternoon games.
It will also offer on-demand video
of highlights; live audio broadcasts of games; access to fantasy football data;
and customizable NFL alerts.
While the league had previously been guarded about
expanding access to its Sunday broadcast television ratings cash cow, the NFL
believes the live mobile video won’t affect its audience.
adding this stuff every year for the last three years, and ratings just keep
going up," Brian Rolapp, the NFL’s vice president for media strategy, told