‘The Ad Experience That Consumers Find Most Annoying Are Also Bad For The Environment’: The Business Case For Sustainable Digital Advertising
Digiday reports: “Sustainability is one of the hot-button issues in the 21st century and one that’s increasingly generating discussion at the highest echelons of the advertising industry. True, the cause is noble, but now ad execs are increasingly starting to see the opportunity for cost-efficiencies as well as new business opportunities posed by embracing such thinking.”