London – Sony Music UK is
set to become the first major record label to do away with the practice of
sending out promotional CDs to radio stations and journalists, instead opting
for a digital e-card system, Music Week reported. "Physical stock is
expensive, difficult to store and environmentally unfriendly. The digital
e-card system that we have developed and tested in-house will provide all our
partners across radio, television, press and retail with the same sound quality
you are used to as well as artist images, pack shots, press clippings and other
content to give you a complete picture of each release," Sony Music UK
chairman and CEO Ged Doherty related in an email.


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(Music Week)