According to data from Nielsen, more than 25% of film-related online conversations concerning the 82nd Academy Awards focused on buzz around Avatar. While Avatar is the undisputed front runner, The Hurt Locker captured 16% of film-related Oscar buzz during the same period.

Jeff Bridges, who is nominated for his role in Crazy Heart, leads both Colin Firth and George Clooney by more than a 5% margin in actor-related buzz.

Sandra Bullock leads actress-related buzz with Carey Mulligan trailing by just a few percentage points.

Nielsen tracked a mix of social and news sites between January 25 and February 26. For more on this, see Mashable’s coverage including the Nielsen charts for the categories mentioned above:


  1. “Avatar”, which is the most successful film of all time as measured by box office receipts, captured roughly 27% of the online buzz surrounding the 10 Oscar-nominated films this year. This was significantly more buzz than generated by its next-closest competitor, Iraq War drama “The Hurt Locker, which represented about 17% of online buzz.

  2. Smelling a vaginal blood fart emanating out of the sweaty grand canyon of a 73 year old post-op tranny after she’s been dead for over a decade is more preferable than watching Avatar.

  3. Congratulations to the success of Oscar awards especially to the winners. Even though avatar did not received the award but in our hearts and mind they are winner. All winners are deserving to received the awards. Keep it up! please continue to inspires many people. More power to your site! G_d Bless 😉