According to data from Nielsen, more than 25% of film-related online conversations concerning the 82nd Academy Awards focused on buzz around Avatar. While Avatar is the undisputed front runner, The Hurt Locker captured 16% of film-related Oscar buzz during the same period.
Jeff Bridges, who is nominated for his role in Crazy Heart, leads both Colin Firth and George Clooney by more than a 5% margin in actor-related buzz.
Sandra Bullock leads actress-related buzz with Carey Mulligan trailing by just a few percentage points.
Nielsen tracked a mix of social and news sites between January 25 and February 26. For more on this, see Mashable’s coverage including the Nielsen charts for the categories mentioned above: http://mashable.com/2010/03/01/online-oscar-buzz/