Calif. – Google’s (NASD: GOOG) YouTube has
begun serving ads on the mobile version of its website, which saw traffic grow by over 160% in 2009.
Google said millions of people are
streaming tens of millions of videos every day on their mobile phones.
mobile banner ads will be sold on a full-day basis and will be served on the
home, search and browse pages of the U.S. and Japanese YouTube mobile
Google said mobile ad tests with brands including L’Oreal and Land Rover
"showed strong results related to click-throughs, user experience and