Calif. – Google’s (NASD: GOOG) YouTube has
launched a new program for independent artists looking to make advertising
dollars from their music videos and live performance footage. Artists may apply
now to join the Musicians Wanted program, a spin on the existing YouTube
Partner Program that lets producers whose videos reach a certain level of
popularity to share in monetization.
The initial batch of artists signed on to
the program includes viral music video maker OK Go, as well as Julia Nunes,
David Choi and Pomplamoose.
"We can distribute our videos the way we want
to (embeddable!), and actually make some money off it, to boot," Damian
Kulash, singer for OK Go — which recently left major label EMI — told
"A couple months ago our hands were tied by the embedding
restrictions at our label, and the money that was generated from our streams
wasn’t winding up in our pocket."