Los Angeles – The National
Hockey League (NHL) has launched a new iPhone application for users in the U.K. and Europe,
PaidContent reported. "You literally have countries like Sweden, Finland,
Switzerland and Slovakia
consuming video on NHL.com at double the rate in most cases to the North
American consumption rate," Perry Cooper, a senior vice president at NHL,
told PaidContent. The NHL Ice Time 2010 application won’t be available in North America at present, as Verizon holds exclusive
mobile NHL rights and AT&T is the exclusive iPhone carrier in the region.