– Apple (NASD: AAPL) plans to introduce a new mobile advertising platform that will deliver
targeted ads to users of its iPad, iPhone and other devices, MediaPost
reported, citing unnamed sources. Possibly nicknamed "iAd," the
platform is expected to be announced on April 7, just days after the
introduction of Apple’s iPad tablet computer.
The platform is believed to have
been built on technology acquired through Apple’s purchase of Quattro Wireless
for around $300 million several months ago.
Various media reports noted that a
move into targeted advertising would put Apple up against online ad giant
Google (NASD: GOOG), which purchased Quattro rival AdMob for $750 million last year.