Ind. – The NCAA on Thursday
announced that it has signed a new 14-year, $10.8 billion deal with CBS (NYSE: CBS) and
Time Warner’s (NYSE: TWX) Turner Broadcasting System, for the broadcast and digital rights
to the Division I Men’s Basketball Championship.
Under the deal, games through
the second round of the tournament will be shown nationally on CBS, TBS, TNT
and truTV, while CBS and Turner will split coverage of the regional finals,
Final Four and championship game.
The March Madness on Demand streaming video
and audio player, previously deployed by CBS, will now be operated and
developed by Turner.
The player will still be launched from NCAA.com and