– Hulu, the video portal joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), plans to begin testing a $9.95 per month subscription offering as soon
as next month, the Los Angeles Times reported, citing people with knowledge of
The new direction would reportedly see Hulu continue to offer the
five most-recent episodes of popular TV shows, while older episodes would only
be available via subscription to "Hulu Plus."
The story notes that
Hulu reported a profit in its two most recent quarters, and generated more than
$100 million in revenue from advertising.