New York
– Mojiva, a mobile ad network and analytics platform, has raised $7 million in
its second round of funding, led by UV Partners.
Previous backers including
Bertelsmann Digital Media Investments also participated in the round.
Launched
in 2008, New York-based Mojiva currently reaches more than 41 million unique
monthly users through its mobile Web and app display advertising.
The company,
which recently spun off its mobile ad platform into a subsidiary, mOcean Mobile, said it will use
the new funds for global expansion of its ad serving platform and display ad
network.
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