New York
– Invidi Technologies, a provider of targeted ad technology for television,
announced on Thursday that it has received an investment from Experian, the
global services information firm.
Financial details were not disclosed.
New
York-based Invidi said it will work with Experian Marketing Services on a
system that will provide advertisers, TV networks and distributors with tools
for analysis.
The company currently has distribution agreements with DISH
Network and DirecTV, and recently completed testing with Comcast and Starcom
MediaVest.
Related Links:
http://www.experianplc.com
