– Apple has altered the
terms of its license agreement with iPhone and iPad application developers to
clarify what kind of ad networks may be integrated on the platform, according
to reports. After initial terms released in April were taken to effectively ban
third-party ad networks in favor of Apple’s own nascent iAd platform, Apple (NASD:  AAPL)
yesterday changed the terms to reflect that it wishes to ban third-party
analytics software — such as Flurry.

All Things D and Ars Technica noted that
the new terms may still lock out Google’s (NASD:  GOOG) newly acquired mobile ad network
AdMob from the iPhone, as it only permits "independent" third-party
mobile ad networks on the platform.

"For example, an advertising service
provider owned by or affiliated with a developer or distributor of mobile
devices, mobile operating systems or development environments other than Apple
would not qualify as independent," Apple explains, in the new developer
terms of service.

"Let’s be clear. This change is not in the
best interests of users or developers," AdMob founder and CEO Omar Hamoui
wrote in a blog post responding to Apple’s new terms.

"In the history of technology and innovation, it’s
clear that competition delivers the best outcome. Artificial barriers to
competition hurt users and developers and, in the long run, stall technological


Related Links:

(All Things D)
(Ars Technica)