Cupertino, Calif. – Apple (NASD: AAPL) plans to shutter mobile ad network
Quattro Wireless, which it acquired for $275 million last year, in order to
focus squarely on its own recently introduced iAd format. "We believe iAd
is the best mobile ad network in the world, and starting next month we’re going
to focus all of our resources on the iAd advertising platform," Apple
writes in a note on QuattroWireless.com.
"We are no longer accepting new
campaigns for the Quattro Wireless Network, and we will soon begin winding down
"As of September 30, we will support ads exclusively for the
Business Insider notes the move could be a boon to mobile ad
networks like AdMob, Millennial Media and JumpTap — for advertisers not
interested in the iAd format.