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Shanghai – Chinese video-sharing website Tudou said on
Thursday that it has partnered with ad giant Publicis Groupe’s VivaKi unit to
test a new video ad format that lets users select their preferred ad before
watching a program. VivaKi’s AdSelector format has already been implemented by
Hulu and others in the U.S. Tudou says around 80% of those already exposed to
AdSelector on its site responded positively.


 

Related Links:
http://tinyurl.com/28npqzx

http://www.vivaki.com

http://www.tudou.com

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