Boston – The number of people watching broadcast TV online
has doubled in the past year, according to a new survey by Altman Vilandrie
& Company and Peanut Labs.
The online survey of 1,000 found age to be a
determining factor in online TV viewing, as 16% of 18-34 year-olds reported
watching full TV episodes on the Internet daily, compared with 6% of those over
35.
While only 3% of 18-34 year-olds said they have cancelled cable TV service
in favor of online offerings, 25% say they have "seriously considered"
it.
Mobile video viewing is also up among 18-34 year-olds, as 13% said they
watch video on a mobile phone daily, up from 5% in 2009.
"While the study
shows the rumblings of seismic shift in consumer video preferences, there are
clear opportunities for cable and satellite providers to differentiate versus
online video alternatives," said Altman Vilandrie & Company director
Jonathan Hurd.
"Providers that can be nimble in adopting mobile video, 3D
and other innovations will stem potential defections, especially among younger
consumers."
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