New York – Apple (NASD:  AAPL) is in "advanced talks" with News
Corp. on offering TV shows for 99-cent rental on its iTunes Store, and has held
similar discussions with other media firms, Bloomberg reported, citing sources.
The service in discussion would provide 48-hours of commercial-free viewing time
for the 99-cent rental fee, with programs becoming available within 24 hours of
their first broadcast.

Apple is also reportedly speaking with CBS and Disney
about TV show rentals on iTunes.

Sources told Bloomberg that the rental idea
follows an "abandoned effort" to create a subscription TV service,
where Apple envisioned subscribers paying $30 per month for access to a range
of premium programming from various providers.


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